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  5702 readers What makes a great online newsroom? For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis, it probably doesn’t matter what your online newsroom looks like (just take a look at Twitter’s online newsroom if you don’t believe me). Twitter

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  Are Bloggers Journalists?

  4857 readers PRWeek and PRNewswire recently teamed up on a study that found 52% of bloggers consider themselves journalists. The last time they did this study, roughly a third of bloggers felt this way. Why do more bloggers consider themselves journalists these days? Well for starters, it’s cool to be a journalist. That’s not the result of

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  Freelance Writing Jobs for November 4, 2011

  11181 readersGood morning, everyone! How is your November so far? I hope everything’s going well and that you get more writing jobs from the list today. Have a good weekend! Freelance Writing Jobs Content Writing Writer for Company Website (Concord, ON) Article Writer Fluent in Spanish (Telecommute) Freelance Business/Finance Writer (Remote) Content Writer – Restaurant Business (Santa Monica) Blogging Jobs SEO, SMM Blogger (Online) Tech

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  AOL Using Thousands of Writers for Online Content Creation

  3727 readersAOL has transformed from a software company to a content company. They now employ 4,000 writers according to a TechCrunch story. 3,500 of these 4,000 writers are freelance writers. It's no secret that AOL is aggressively building out its content strat...

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  The 3-Step Cure for Boring, Useless Content

  2526 readersLet’s face facts. Most online content is lousy. It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel. Bored surfers simply hit the back button and

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  How 3 Companies Took Content Marketing to the Next Level

  2877 readers Shane Snow is a Mashable contributor and cofounder of Contently.com, an “agile publishing” platform for brands and professional bloggers. It goes by many names: branded content, custom publishing, content marketing. Cheap and ubiquitous web technology has become fuel for a rising trend of businesses becoming publishers and brands becoming media companies. Through content creation, brands can

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  3 Simple Steps to Finding More Clients on Twitter

  5359 readers I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader. And for good reason. When it comes to selling online, there isn’t much that puts customers more at ease than quality content. If you put in the time it takes to produce useful, authoritative articles that provide real value to

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  Book Publicity – How to Write a Media Pitch

  1791 readersphoto by akrobat77 by Dana Lynn Smith Whether you are pitching a feature story to a print or online publication, or a segment on a radio or television talk show, your book publicity efforts will be more effective if you plan in advance and approach the...

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  PR For Beginners

  1525 readersphoto by Brittany Randolph Guest post by Jim Schakenbach Using PR correctly starts with constructing your message and its delivery so that your news releases communicate clearly and effectively. So often, companies send out press releases packed with...

• Coordinating a book blog tour: Dotting your Rs and Crossing your… Rs

  1312 readersToday’s guest is Crystal Patriarche, publicist for BookSparksPR.  Crystal has spent time on both the agency and corporate sides, doing PR, corporate communications, corporate philanthropy as well as social media marketing and content for a variety of companies and media outlets. She runs her own virtual PR agency, CPVA, supporting companies across the nation by providing client facing or