3573 readers Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter
3852 readersHere we go again … Have you read the news today? Looks like marketing is dead once more. You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).
7309 readers
We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know.
We share additional content related to copywriting, content, social media, SEO, and online marketing from many sources across the web @copyblogger on Twitter.
Why not join us on
3717 readersChange … and it’s not the kind rattling around in your pocket. We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you. What can you, the small business owner, do
4475 readersIt’s the online business equivalent of jeans that don’t make your butt look big. Social media ROI is everyone’s holy grail of the moment.
And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get
11441 readers
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy
6827 readers
Almost everything you wanted to know about content marketing in one post.
How to thrive in difficult times.
How to create a social media calendar.
A powerful content marketing plan you can put to use.
Several more smart bits of content marketing goodness.
If you want even more links you can use than the seven we highlight here, follow @copyblogger
8030 readers
So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and
2451 readersThere’s a new book out called Success Secrets of the Social Media Marketing Superstars. Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques. I wrote Chapter Two
4425 readers
I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content.
You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites.
Chris is also my