2681 readersSo many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail.
What separates the businesses that starve from the businesses who feast?
For the answer, we turn to another way people have been setting their feast table for hundreds of years: fishing.
Landing a
9474 readers
Welcome to The Lede.
Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.
Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.
No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may
2927 readersChoice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early. So, what if you’re selling several (or many) products or services? You know you want to make compelling offers, and that email is a great place to put those
1026 readersUnsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates. Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new
2907 readers“First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.” ~ Blake, Glengarry Glen Ross Sometimes you’re on a sweet little vacation in Italy and you need to convert miles into kilometers. Sometimes you’re smashing your thumb with a hammer doing some light roofing and you
4003 readersFor a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed
2280 readersIt’s only for people who want:
A systematic, simple way to get a good grasp of the power of effective online marketing.
Easy-to-navigate tutorials on the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years.
Internet Marketing
2293 readersHere’s to a safe and joyous holiday season for you and yours. In case you’re actually looking for something to read, here are some Copyblogger gems for your solstice surfing pleasure.
Copywriting 101
Content Marketing 101
How to Write Magnetic Headlines
SEO Copywriting 2.0
Landing Pages Turn Traffic Into Money
Keyword Research for Bloggers
Internet Marketing for Smart People (free 20-part course
2269 readersEveryone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive for a bootstrapped business, right? And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on
7420 readers
This week on The Lede …
The Ultimate Conversion Optimization Reading List
The Tao of “No”
Why We Share Content Online
Agile Content Marketing: How to Grow an Audience that Grows Your Business
The Perfect Marketing Strategy for Soap, Soda, and Startups
The Marketer’s Guide to Google Plus
Freedom Is Blogging In Your Underwear
Want to grab more useful links through the week?