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  2029 readersWriting with emotion can be hard. Really hard. Especially when it’s on a subject that’s technical. I’m speaking from experience. You see, I recently launched an ebook about keeping WordPress sites more secure, and I asked my friend James Chartrand of Men with Pens if I might be able to write a guest post to

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  Four Sales Page Elements That Get People To Buy Now

  1998 readersWhen your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer. On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a

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  How to Build Credibility with Your Sales Copy

  1757 readersWhen visitors are making a decision about whether or not to buy, their “shields are up.” They’re watching carefully for any sign you might be a jerk, a crook, or just not able to deliver on your promises. They need you to soothe their unspoken anxieties and objections. This doesn’t have to be a daunting

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  Increase blog traffic with email strategies

  3088 readersThere are all sorts of little ways that email can increase blog traffic for you or for a client you blog for. Following are five good ideas. Email a new reader; or two or three or twenty! Darren notes that emailing new readers was one of the main strategies he used to build up ProBlogger

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  The Most Important Element of Your Marketing Story

  3425 readersRobert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story. But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade. Whether you want to make a sale, gain an email subscription, or motivate a change in

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  BTB #248: Exploring Apps Ecosystem

  6907 readersAs publisher of nearly 2,000 journals spanning the scientific, technical and medical (STM) communities, Elsevier serves more than 30 million scientists, students, and health and information professionals worldwide. In 2011, however, Elsevier’s customers are also its collaborators, thanks to a revolutionary view of application development. “We don’t want to be just an information provider, but we

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  4 Ways to Use Social Proof (Before Anyone Knows Who You Are)

  1538 readersHave you read the classic post from the Copyblogger archives explaining why you need to leverage social proof on your blog? If so, then I don’t need to convince you how important social proof is for online success. Social proof is pretty simple. It’s just the human instinct that if someone else is doing something

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  15 Basics of Insanely Useful Blogwriting

  2235 readersMe in my favorite coffee shop, blogging about the basics of blogwriting. By Leo Babauta After blogging for almost 3 years now, it’s hard to remember what it was like when I first started out. I’ve written nearly 1,500 blog posts, not only for Zen Habits and this blog, but as guest posts (and in the past,

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  Naughty or Nice? What Would Your Editor Say? – Will you get Christmas cheer or coal in your writing stocking?

  2869 readersIt’s the end of the year and everyone is getting retrospective, including your editors and clients. What will they remember most? Your killer copy? That amazing lede (lead) you wrote? How many times you were late with an article? How hard you are to critique? If you’ve been naughty you can’t rewrite the past, but

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  When Does Customer Retention Begin?

  2545 readersI’ve said it many times before: one of the biggest keys to success for your freelance writing business is customer retention. When you can bring clients back over and over again, you greatly reduce your marketing and sales overhead, the learning curve that comes with each particular client’s niche or preferences, and you build a