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We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know.
We share additional content related to copywriting, content, social media, SEO, and online marketing from many sources across the web @copyblogger on Twitter.
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4770 readersIn Ogilvy on Advertising, David Ogilvy famously wrote:
The consumer is not a moron, she is your wife.
When it comes to social media marketing, the “user” is not a moron, she’s your mom.
Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches.
Don’t spam your mom.
Embed this Copyblogger Shareable on your own site, just copy and
8386 readers
Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology.
40 years later, and it’s still the most powerful (digital) communication tool on earth.
My reclusive pal Ben Settle jumps on the show today to talk email marketing.
While the seven-step “snowball effect” he lays out can be applied to almost
11444 readers
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy
1799 readersPart of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have
3624 readers
When it comes to online brand management, most businesses are already familiar with the more common techniques such as using SEO to gain top search engine positions or content and keyword control. However, many are failing to recognize the importance of social media and customer reviews sites to online brand management.
According to the 2010 Pew
4684 readersHi, everyone! Here are your freelance writing gigs for today.
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3573 readers Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter
2795 readersGood morning, FWJ friends! It’s a brand new week, and it’s the National Handwashing Awareness Week to boot! To start off this week, here is a new batch of freelance writing gigs for you to look at. New Articles Google Editions How to Avoid Legal Trouble With Your Portfolio Freelance Writing Jobs Content Writing Jobs
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4672 readersBrian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.One of the greatest challenges I…