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  Journalists Find Some News Releases Useful

  1224 readers 75 percent of journalists find well-targeted news releases with high-quality content useful, according to a new survey of 750 journalists conducted by Oriella PR Network, an alliance of 15 PR agencies around the world. Surveys like this drive me crazy. Out of all the press releases journalists receive, they find the well-written, relevant ones most useful.

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  Is Twitter the Way to Reach Younger Readers?

  2444 readers There should be no question that Twitter has arrived as a legitimate medium for mass communication, particularly with regard to the rapid dissemination of news content by professional and citizen journalists alike. Twitter may also be the best way to pull younger readers to your news coverage, based on recent research around the growth of

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  The Best Day to Send a Press Release

  1377 readers What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, and typically this is

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  4 Tips To Make Your Press Releases Rock

  504 readersSo you have a new product or service to publicize. What’s the easiest way to reach a lot of people? A press release, of course! But just sending out a press release won’t guarantee that the news outlets will bite. If the press release isn’t written properly, even the best product won’t be given an inch

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  How to Build a Better Online Newsroom

  2461 readers What makes a great online newsroom? For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis, it probably doesn’t matter what your online newsroom looks like (just take a look at Twitter’s online newsroom if you don’t believe me). Twitter

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  The Lost Art of the Media Alert

  2339 readers You hear a lot of talk about press releases as a PR tactic, but what about the media alert (also commonly known as a media advisory)? Before the days or email and Twitter, media alerts were the short form way to alert news organizations about something timely you wanted them to cover. I’m sure newsrooms

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  How to Build a Better Online Newsroom: Part II

  2287 readers I did a post back in January about how to build a better online newsroom, where I looked at the online newsrooms to tech giants Apple, Facebook, Google and Microsoft – all of which are great examples. I’m sure a lot of you were wondering, “What if I don’t have a big budget like those companies?”

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  How to Make Your Boilerplate Sizzle

  2011 readers You know what a boilerplate is, right? It’s that one-paragraph, “About Us” chunk of copy you slap at the end of every press release you kick out the door. If you’re like most organizations, this paragraph often gets reused across all sorts of sales and marketing communications, which makes it the most important paragraph in your

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  Get Your Company Blogging

  2559 readers I don’t care if you have 5 employees or 500 employees, if your company isn’t blogging, you’re missing a HUGE opportunity to: Build awareness for what you do and what you sell Attract an audience that actually cares what you have to say Increase traffic to your website I’m still amazed by the number of companies that don’t have

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  Theft, Rebranded

  313 readersWhew! Yesterday was quite a discussion day, wasn't it? I want to thank everyone for chiming in, pro and con, over the content mill debate. I want to thank Deb Ng once again for voicing her side of things. Much appreciated, Deb.In Tuesday's post, some disturbing commentary came up and I'm loathe to let it