2661 readers
Ever heard of Charley Hill? He seemed like an average, ordinary guy.
He lived in a mid-sized town with his wife, two children, and a dog. He went to church on Sunday, coached Little League, and drove a pickup truck. He was friendly but quiet, the sort of guy you could walk by on the street
2944 readersChoice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early. So, what if you’re selling several (or many) products or services? You know you want to make compelling offers, and that email is a great place to put those
2698 readers
We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.
Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the "tricks of the trade" that we used to have to pay
9291 readers
We know that online marketing works when selling digital products.
When’s the last time you thought about selling physical products online?
Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business.
Ben Settle jumped on the line with me this
1132 readersPhoto by Mikey
By Dean Rieck of Direct Creative Blog.
People are always looking for snazzy new ideas. However, old ideas are usually the most effective.
This is especially true when you’re writing marketing copy. Why? Because selling is about persuading people, and people are pretty much the same today as they ever were.
Okay. I know that’s
2186 readersRecently, we did some work for a couple of folks with a product marketed to rock fans. Specifically, fans of one particular band. These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. I came along for the ride.
1939 readersWhen visitors are making a decision about whether or not to buy, their “shields are up.” They’re watching carefully for any sign you might be a jerk, a crook, or just not able to deliver on your promises. They need you to soothe their unspoken anxieties and objections. This doesn’t have to be a daunting
3096 readersWhen you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter
7836 readers
If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in.
On the other hand, you’ve probably noticed that if you spend all your time relentlessly selling, you’ll alienate a good portion of your prospective audience.
The tricky problem
3502 readers4 Solutions to the Book Discount System including ignoring it, using print on demand, printing by offset, and signing with a book distributior