Related Articles

• 

  The Simple 5-Step Formula for Effective Online Content

  2816 readersWhen I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away. Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need

• 

  Here’s Your Invitation to the Copyblogger Holiday Headline Clinic

  4747 readersIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results. Today, sign up for our free headline clinic, coming later this week. Do you ever have trouble with headlines? Most content marketers do, from time to time. Well

• 

  Down with Deb Ng! Headline Writing 101

  2527 readersHeadlines are an important, often overlooked part of article writing. They are what prompt readers to click the link, pick up the magazine or buy the paper. Blog posts, magazine articles and news articles have unique characteristics that will be addressed individually in follow-up posts, but there are a few guidelines that apply across the

• 

  How to Revise Your Titles for Maximum Results

  1443 readersBy Sean Platt of Ghostwriter Dad No one has championed the use of killer headlines more than Brian Clark. His advice on what makes for a compelling headline is gospel to many in this latest wave to crash across the copywriting shore. It’s impossible to argue – magnetic headlines invariably lead to more clicks, more conversions,

• 

  What’s the Difference Between Content Marketing and Copywriting?

  3335 readersFor a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed

• 

  Write Killer Web Headlines

  1724 readersThe other day I wrote an informative little article “Down with Deb Ng! Headline Writing 101” where I touched on misleading headlines and basic, across the medium rules for writing headlines. The responses are still coming in, many people tuned in to see what dirt I had on sweetie pie Deb, others were ready to

• 

  Why You Should Always Write Your Headline Last

  2248 readersWhen you write a post for your blog, your headline is the last thing you should be thinking about. OK, I realize this is Copyblogger heresy. There’s a lot of emphasis on writing a good headline. Hell, I’ve written posts about how to write an eye-grabbing title myself. Brian wrote an entire series on headlines (including a

• 

  How to Turn Yourself Into a Damn Fine Writer

  10799 readers If you’re a regular Copyblogger reader, you know that content marketing is the most effective way to promote your business. Great content can find new customers, help prospects understand why you’re the best choice for them, and can even make your existing customers feel brilliant for choosing you. It’s the most cost-effective marketing you can

• 

  How To Write Eye-Catching Headlines that Transform Browsers into Buyers

  2760 readersIn order to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers. Once you understand why magnetic headlines pull readers in, you’ll know how

• 

  Is Your Headline Good or Bad? Give it the Breath Test

  1599 readersBloggers have been asking the question “Do long or short headlines work better?” for a long time. But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick. The answer is