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  Three Quick Steps to Clear Writing

  1944 readers“Few appreciate brilliance, but everyone appreciates clarity.” I came up with that line on Twitter, and thought . . . Why waste it there? Here’s the quick and clear guide to clarity in writing: Short Short words are the rule that makes your exceptional words sing. Short sentences make powerful points faster. Talk Write like you talk, except better. Better words, better arrangement,

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  3 Reasons to Tell Readers Why

  2758 readersYou know you’re right, right? Everyone should fall in line and accept what you know in your heart to be true. Sorry, that’s not how people work. So much of persuasive writing comes down to proof. And so many people fail at persuasion because they offer assertions without giving people reasons. So persuasive writers know

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  The Secrets to Landing Pages that Work

  3341 readersYesterday, Brian told you how to avoid hopelessly screwing up your landing pages. But does that guarantee your landing page is good, much less great? Survey says … not so much. Turns out, Brian’s already told you about a three-step “big picture” approach to crafting copy that results in a killer landing page. You might

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  The Art of Seductive Writing: A Conversation with Robert Greene

  11016 readers Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation. The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and … The Art of Seduction. Though much of his work can be applied directly to good writing, business, and marketing online, it’s the

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  Did Social Media Kill the Marketing Star?

  3852 readersHere we go again … Have you read the news today? Looks like marketing is dead once more. You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).

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  Are You Flushing Your Marketing Down the Social Media Toilet?

  8599 readers Building your Facebook following? Smart. Depositing all your content capital in The National Bank of Twitter? Dumb. Let me rephrase: compounded dumb. We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time. And, in the tip of the week, we cover

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  The 6 Elements of an Influential Web Experience

  4082 readersWhat makes one website highly persuasive and engaging, while others are ignored or quickly abandoned? If you took a poll asking your site visitors what’s missing from your site, they might not even be able to articulate it. And that’s exactly the point. What influences us isn’t necessarily at our conscious level of experience. Today,

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  Come Together, Right Now: Introducing Copyblogger Media

  4135 readersOver the last 4 years, I’ve launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well. It’s become a full-fledged business model. And yet, there’s a

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  Why You Should Always Write Your Headline Last

  2918 readersWhen you write a post for your blog, your headline is the last thing you should be thinking about. OK, I realize this is Copyblogger heresy. There’s a lot of emphasis on writing a good headline. Hell, I’ve written posts about how to write an eye-grabbing title myself. Brian wrote an entire series on headlines (including a

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  How to Write (and Execute) a Powerfully Simple Business Plan

  3609 readersThe plan is nothing, planning is everything. ~Dwight D. Eisenhower Everyone has an opinion on it. Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory? What if there were a third way to think through and write