4008 readers
Going beyond text-only communications is rapidly growing in importance. Savvy customers are becoming accustomed to getting their information both on-demand and in the format they want. In the future, companies that only “speak” to their audiences via text will find themselves at a major disadvantage.
Video, for instance, offers a way to deliver an informative and
3139 readers
With more than 50 million users, LinkedIn is the world’s largest online business social network and is used almost exclusively for business purposes. From a B2B perspective, having a presence on LinkedIn can be instrumental for influencing a broad range of audiences—from prospects and potential employees to industry peers.
The first step on LinkedIn is to
2752 readers
Vocus recently surveyed public relations professionals to gauge their perceptions regarding integrated communications. The results of the survey will be presented and discussed during a free webinar I am participating in today. While we’ll explore the survey findings in detail during the webinar, I wanted to share some highlights from the survey I found particularly
4522 readers
Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™.
Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a
1032 readersFrom June 9th until July 28th, mediabistro.com will host Social Media Marketing Boot Camp. The online conference features keynotes by online leaders, how-to sessions, homework, and interaction with small training groups online.
The conference includes...
6975 readers
We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know.
We share additional content related to copywriting, content, social media, SEO, and online marketing from many sources across the web @copyblogger on Twitter.
Why not join us on
4876 readersA while ago, my brother gave me the book, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. While not a public relations book, I began thinking about its concepts from a public relations perspective. ...
6215 readers
The connection between businesses and social media is growing noticeably stronger every day. Twitter, Facebook, LinkedIn, and various blogging sites are hosting accounts for big, and small, businesses reaching out to their customers, both of the present and potential.
Although business-to-consumer companies find it easy to take on the social media marketing and PR world, many
3369 readers Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter
5965 readersSourcebooks has launched a new education division.
This company expansion means that several new hires have been made. The education team includes technical architect Deb Kimminau, education sales manager Phil Hartman and programmer analyst Kavita Khanna.
Here’s more from the release: “Sourcebooks is taking that commitment a step further in creating an education division responsible for managing