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  That Book You Are Writing? It’s a Startup

  5106 readersAdvertise here via BSA Do you think of yourself as a “writer”? An “author”? Or an “entrepreneur”? Chances are that you’ve never referred to yourself as the latter. But perhaps now is the time to start acting like one. Listen to Brian Clark Brian Clark should be familiar to you. He is the founder of Copyblogger, one of the

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  April Fools?

  4935 readers Embed this Copyblogger Shareable on your own site, just copy and paste the code below into your blog post or web page … Like this graphic? Get the basics of online marketing delivered in a free 20-part course from Copyblogger. No foolin’. About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief

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  1,000 Words Can Make You Immortal

  4918 readersYes, social networking sites are entertaining, powerful, and endlessly absorbing. Yes, they can (and should) be put to good use for your content marketing goals. But serious content, polished and published on your own domain? That’s where things can, and often do, get very interesting. Have you written your 1000 words today? Embed this Copyblogger Shareable on your own

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  How to Get Your Blog the Traffic it Deserves (Check out the Sweet Trailer)

  5243 readers Well, it was bound to happen one day. After three wonderful years of writing almost exclusively for Copyblogger, I’m finally branching off and launching my own blog. But not for the reasons you might think. It’s not because Brian Clark has finally put his foot down and refused to meet my extravagant demands. It’s not because Sonia Simone is

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  Actually, Blogging *is* Dead

  4396 readersHow many times have your heard them say that? They said it in 2007. They said it in 2008, 2009, and 2010. Maybe they’re right. When you’re promoting a business, or a cause, or an idea with online content … It’s content marketing. Blogging? That’s just a hobby, right? So go ahead and ramp up

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  Don’t Disappoint Your Mom

  4766 readersIn Ogilvy on Advertising, David Ogilvy famously wrote: The consumer is not a moron, she is your wife. When it comes to social media marketing, the “user” is not a moron, she’s your mom. Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches. Don’t spam your mom. Embed this Copyblogger Shareable on your own site, just copy and

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  Traditional Advertising Works Great …

  6902 readersThere are a few businesses out there that are making smart use of traditional advertising … and a whole lot of businesses throwing their budgets away. Maybe your agency is smart enough, cares enough about spending your money wisely, and is dedicated to measuring the real impact of the dollars spent. On the other hand, maybe not. Embed

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  50 Spots Left in the Lateral Action Entrepreneur Course

  2841 readersUPDATE: We’re sold out. Thanks! A whole bunch of you read the creative entrepreneur report I released last week. Many of you seemed to like it. But did you know about the Lateral Action entrepreneur course that’s about to start? It looks like we’re going to have a great group of charter members for the kick-off of the

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  Come Together, Right Now: Introducing Copyblogger Media

  4134 readersOver the last 4 years, I’ve launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well. It’s become a full-fledged business model. And yet, there’s a

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  Three Quick Steps to Clear Writing

  1942 readers“Few appreciate brilliance, but everyone appreciates clarity.” I came up with that line on Twitter, and thought . . . Why waste it there? Here’s the quick and clear guide to clarity in writing: Short Short words are the rule that makes your exceptional words sing. Short sentences make powerful points faster. Talk Write like you talk, except better. Better words, better arrangement,