3500 readersIt’s probably safe to say that, on any given Monday, you’d rather have a few teeth pulled than make 50 cold prospecting calls. Maybe you get a little sick thinking about all that money you’ve been flushing down the toilet in un-trackable promotional campaigns. Let me introduce you to Michael Port. He’s the best-selling author
9297 readers
Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?
Or, is this whole content marketing thing just a massive waste of energy?
You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.
Also,
2692 readers
We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.
Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the "tricks of the trade" that we used to have to pay
3609 readersThe plan is nothing, planning is everything. ~Dwight D. Eisenhower Everyone has an opinion on it. Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory? What if there were a third way to think through and write
8386 readers
Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology.
40 years later, and it’s still the most powerful (digital) communication tool on earth.
My reclusive pal Ben Settle jumps on the show today to talk email marketing.
While the seven-step “snowball effect” he lays out can be applied to almost
3192 readersEveryone’s talking about Groupon these days. From daily deals to tasteless Super Bowl commercials, this company is getting a lot of attention. And the attention they want most is from the local small businesses that power their revenue model. Does your local business need Groupon? No, not at all. In fact, there are much better
3717 readersChange … and it’s not the kind rattling around in your pocket. We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you. What can you, the small business owner, do
3222 readersYesterday we talked about why it’s smart to hold a little something back in your marketing — to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions. This is particularly important for those of us in the online education and training business.
2940 readersChoice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early. So, what if you’re selling several (or many) products or services? You know you want to make compelling offers, and that email is a great place to put those
3849 readersHere we go again … Have you read the news today? Looks like marketing is dead once more. You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).