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  My Baby Is Not an It

  1195 readersSome grammar rules are just plain dumb. I’m the first to admit this. For instance, the use of “he” as the default singular pronoun (i.e., everyone should proofread his own work) is not only sexist, it’s a bit silly. That’s probably why the grammatically incorrect “they” and “their” has fallen into common usage as a gender-neutral

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  The Most Important Word to Spell Correctly

  2310 readersI remember the first time I saw my byline in a national publication. And I remember the feeling of my heart sinking when I saw my name misspelled. Fortunately, the first time I saw my name laid out in a magazine, I was glimpsing over the art director’s shoulder at the Pagemaker file. The story

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  ‘Your’ Grammar Matters When ‘You’re’ Writing

  1285 readers// Nearly three decades later, I still remember one of my favorite lines from a popular television show. Rachel and Ross of Friends got into a fight and Ross screamed, “Oh, and by the way – Y-O-U-apostrophe-R-E is ‘you are.’ Y-O-U-R spells YOUR!” When someone irritates you, poor grammar can be the tipping point. So how can

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  4 Tips To Make Your Press Releases Rock

  1478 readersAdvertise here via BSA So you have a new product or service to publicize. What’s the easiest way to reach a lot of people? A press release, of course! But just sending out a press release won’t guarantee that the news outlets will bite. If the press release isn’t written properly, even the best product won’t be

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  How to Write a Press Release?

  8324 readers More than 12,000 times every month “how to write a press release” is searched on Google, delivering more than 49 million search results. Is that the right question to ask? What about “are press releases effective?” That will yield more than 484 million results for you. This isn’t one of those “the press release is dead”

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  Martial Arts, Chinese Food…and Computer Repair?

  1185 readersI received a flyer in the mail the other day that was just too funny, on so many levels, not to share. The top of the flyer said, “Jackie Chan’s Chinese Restaurant.” Fair enough, although I tend to stay away from restaurants that use celebrity names but are not actually affiliated with said celebrities. Mickey Mantle’s

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  HarperCollins Acquires Newmarket Press Catalog & Name

  7147 readersToday HarperCollins acquired most of Newmarket Press‘ catalog and its name. New Market founder Esther Margolis will now serve as an executive editor at the publisher’s It Books imprint. Margolis opened New Market in 1981, specializing in official tie-in books for films like as Milk, The Matrix, Gladiator,  Moulin Rouge and Crouching Tiger, Hidden Dragon. The

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  Freelance Writing Jobs for February 25, 2011

  1894 readersGood morning, everyone! I hope you had a productive week, and that you were able to apply some of the time management tips Terreece has been sharing with us. Here are you freelance writing jobs. Have a relaxing weekend! New Articles How Not to Suck at Freelance Writing Freelance Writing Jobs Content Writing Website Writer

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  Freelance Writing Jobs for May 26, 2011

  4122 readersGood morning, everyone! Here are your freelance writing jobs for today. Freelance Writing Jobs Content Writing Writers for Daily Deals Website (NY) Freelance Web Content Writer (Toronto/Telecommute) Freelance Lifestyle Writer (NY) SEO/Content Writer (Miami) Writers for iPad News Site (Anywhere) Content Writer/SEO (NY) Vacuum Cleaner Expert Content Writer (Anywhere) Article Writer (Dallas) SEO Article Writer

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  How to Make Your Boilerplate Sizzle

  3624 readers You know what a boilerplate is, right? It’s that one-paragraph, “About Us” chunk of copy you slap at the end of every press release you kick out the door. If you’re like most organizations, this paragraph often gets reused across all sorts of sales and marketing communications, which makes it the most important paragraph in your