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  A DIY Social Media Checklist for B2B Marketers

  3694 readers Planning your B2B social media program is only the first step in a long process. Once you have clearly defined your social media objectives, there are a few other steps that can put you on the right footing for success. Here is a simple social media checklist for B2B marketers you can use to get things

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  B2B Social Networking With LinkedIn

  3129 readers With more than 50 million users, LinkedIn is the world’s largest online business social network and is used almost exclusively for business purposes. From a B2B perspective, having a presence on LinkedIn can be instrumental for influencing a broad range of audiences—from prospects and potential employees to industry peers. The first step on LinkedIn is to

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  Before You Start a B2B Social Media Program…

  2237 readers Why get involved with social media in the first place? That’s the question on the mind of a lot of B2B marketers right now. If the answer is “Because my competitors are doing it,” you probably should wait until you have more concrete goals. These goals can include: Better engaging prospects, customers and others Finding additional avenues to

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  BTB #215: Context First: A Unified Field Theory of Publishing

  1350 readersShortly after his keynote address to last week’s Tools of Change conference, Magellan Media‘s founder and industry blogger Brian O’Leary reiterated to Chris Kenneally his cautionary thesis against elevating content over context. O’Leary explained his concern over “the damage done, from my perspective, by the ‘container’ model of publishing. Specifically, we use the physical form

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  BTB #207: DBW/Forrester 2010 Publishing Survey Released

  847 readersForrester Research’s James McQuivey has opened Digital Book World 2011 this morning with results of the first annual Publishing Executive Survey. In a preview of his keynote address, McQuivey provides insight into critical areas including backlist ebook availability, content piracy, staffing changes, and more. At Forrester, McQuivey covers consumer media technology – from eReaders and

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  The 3-Step Cure for Boring, Useless Content

  2319 readersLet’s face facts. Most online content is lousy. It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel. Bored surfers simply hit the back button and

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  5 Content Lessons for Non-Profits on Tumblr

  15985 readers Non-profits, like many other businesses and organizations, are finding that Tumblr can be a home run for content sharing and storytelling. The viral blogging platform offers easy tagging, image posting and video sharing. But don’t get too excited just yet. A killer Tumblr post is different from one on Blogger or WordPress. Before launching your

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  70 Percent of Journalists Use Social Networks to Assist in Reporting

  2502 readers According to a new survey from Middleberg Communications and the Society for New Communications Research (SNCR), as reported in PRWeek , 70 percent of journalists said they use social networks to assist in reporting (compared to 41 percent last year). This is a huge spike in one year, though it shouldn’t surprise any of us

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  The 7 Essential Elements of Effective Social Media Marketing

  7810 readers So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control). We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and

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  BTB #203: How Scholarly Publishers Stay Ahead

  1404 readersThe first successfully among publishers to monetize content online, the STM (Scientific/Technical/Medical) community continues to lead the way today, says IP attorney Lois Wasoff. Speaking with Chris Kenneally at this fall’s IFRRO AGM in Boston, Wasoff noted that scientific and scholarly journals are moving fast into emerging media forms and formats. “We’re seeing movement to