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  2393 readers Planning your B2B social media program is only the first step in a long process. Once you have clearly defined your social media objectives, there are a few other steps that can put you on the right footing for success. Here is a simple social media checklist for B2B marketers you can use to get things

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  B2B Social Networking With LinkedIn

  2178 readers With more than 50 million users, LinkedIn is the world’s largest online business social network and is used almost exclusively for business purposes. From a B2B perspective, having a presence on LinkedIn can be instrumental for influencing a broad range of audiences—from prospects and potential employees to industry peers. The first step on LinkedIn is to

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  Before You Start a B2B Social Media Program…

  1444 readers Why get involved with social media in the first place? That’s the question on the mind of a lot of B2B marketers right now. If the answer is “Because my competitors are doing it,” you probably should wait until you have more concrete goals. These goals can include: Better engaging prospects, customers and others Finding additional avenues to

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  70 Percent of Journalists Use Social Networks to Assist in Reporting

  1247 readers According to a new survey from Middleberg Communications and the Society for New Communications Research (SNCR), as reported in PRWeek , 70 percent of journalists said they use social networks to assist in reporting (compared to 41 percent last year). This is a huge spike in one year, though it shouldn’t surprise any of us

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  Is Twitter the New Wire Service?

  2409 readers Much of the news we get from local papers originates from wire services. This is the end result of multiple studies conducted over the past couple of years, a few of which are summarized in this excellent post by Nikki Usher on OJR: The Online Journalism Review. Newspapers often get the credit for being the

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  The Difference Between Content and Content Mills

  598 readersBefore you flog me for entering back into the content mill debate, know that I'm not. Nope. Told you, promised you, and I'm sticking with that. But one fallacy that's floating around must be addressed - the use of "Web content" and "content mill content" interchangably. If you do this, stop it right now.There's a

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  Facebook for PR Launches

  1093 readers I wrote about Facebook for Public Relations back in January and provided a few suggestions for how public relations professionals can use Facebook as part of the PR tool set. Facebook must have really enjoyed the post, because now they have launched a new Facebook for PR Page dedicated to “Best practices and conversations around

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  14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 6-10)

  1011 readersThis is part two of a three-part series on how to profitably translate advice from old-school marketing guru Dan Kennedy to a new online environment. Last week we looked at the first 5 steps in Dan Kennedy’s Ultimate Marketing Plan, and how you can translate those old-school ideas into an online marketing strategy. This week we’ve got

• 4 Tips for Writing SEO-Friendly Blog Posts

  658 readersThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.In addition to writing for their human readers, web writers and bloggers have…

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  Get More Great Content from @copyblogger on Twitter

  944 readersSince we’re taking it a bit easy this summer by dropping from six posts a week to three, you might find yourself going through withdrawal. Not to fear. We share additional content related to copywriting, content, social media, SEO and online marketing from many sources across the web @copyblogger on Twitter. So join us on Twitter!