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Planning your B2B social media program is only the first step in a long process. Once you have clearly defined your social media objectives, there are a few other steps that can put you on the right footing for success.
Here is a simple social media checklist for B2B marketers you can use to get things
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With more than 50 million users, LinkedIn is the world’s largest online business social network and is used almost exclusively for business purposes. From a B2B perspective, having a presence on LinkedIn can be instrumental for influencing a broad range of audiences—from prospects and potential employees to industry peers.
The first step on LinkedIn is to
1864 readersShortly after his keynote address to last week’s Tools of Change conference, Magellan Media‘s founder and industry blogger Brian O’Leary reiterated to Chris Kenneally his cautionary thesis against elevating content over context. O’Leary explained his concern over “the damage done, from my perspective, by the ‘container’ model of publishing. Specifically, we use the physical form
1434 readersForrester Research’s James McQuivey has opened Digital Book World 2011 this morning with results of the first annual Publishing Executive Survey. In a preview of his keynote address, McQuivey provides insight into critical areas including backlist ebook availability, content piracy, staffing changes, and more. At Forrester, McQuivey covers consumer media technology – from eReaders and
2529 readersLet’s face facts. Most online content is lousy.
It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel.
Bored surfers simply hit the back button and
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Non-profits, like many other businesses and organizations, are finding that Tumblr can be a home run for content sharing and storytelling. The viral blogging platform offers easy tagging, image posting and video sharing.
But don’t get too excited just yet. A killer Tumblr post is different from one on Blogger or WordPress. Before launching your
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So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and
1891 readersThe first successfully among publishers to monetize content online, the STM (Scientific/Technical/Medical) community continues to lead the way today, says IP attorney Lois Wasoff. Speaking with Chris Kenneally at this fall’s IFRRO AGM in Boston, Wasoff noted that scientific and scholarly journals are moving fast into emerging media forms and formats. “We’re seeing movement to
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The landscape of search and search engine marketing change rapidly.
To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help.
Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and
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We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know.
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