Online Writing & Blogging
Writing for online publications and blogs is a unique, new form of writing with its own considerations and rules. Although focused primarily on this explosively expanding market, even if you don’t write online, you’re bound to find helpful advice and information among these articles.
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How to Build Your Email Marketing List with a WordPress Website Many online publishers run into the same vexing problem when they start email marketing: You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s… |
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Should You Be Worried about Google’s Latest “Penguin” Update? You probably know about Google’s “Panda” update last year, which created a major shift in which sites ranked well on Google’s search results pages and which didn’t. Now there’s the latest update called “Penguin” (what is it with the cute… |
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WordPress Codex Night Success and PDX Saturday Codex Party Last night’s PDX WordPress Meetup Group: WordPress Codex Night was a resounding success. In just under two hours, 130 changes were made to the WordPress Codex, the online manual for WordPress Users. On the informal WordPress Documentation Team Task List,… |
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3 Components of a Content Marketing Editorial Calendar that Works I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars. First, they are utterly critical for any content marketing program to be successful.… |
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PDX WordPress Meetup Group: WordPress Codex Night The WordPress Meetup Group in Portland, Oregon, has invited me to tonight’s meetup at the US Bancorps Building in downtown PDX to talk about the WordPress Codex, the online manual for WordPress Users, and how to contribute. I’ll show them… |
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A Simple Plan for Writing One Powerful Piece of Online Content per Week Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with them — word-by-word — so you can… |
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7 Smart Marketing Links You Can Thank Me For Later … This week on The Lede … 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level The True Cost of Building and Managing a WordPress Website The Bootstrapper’s Bible Why the… |
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Freelance Writing Jobs for May 18, 2012 Here’s the last batch of jobs for the week, folks. Enjoy the next couple of days! Freelance Writing Jobs Content Writing Article Writer – iPhone Life (Anywhere) Website Content Writer (Flatiron) Content Writer – Construction (Vancouver) Web Content Writer Fashion… |
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Seth Godin on When You Should Start Marketing Your Product, Service, or Idea What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a… |
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Three Keys to Spectacular Guest Posting Success A guest post by Danny Iny of Firepole Marketing Note: If this subject interests you, then you should register for the free live training event that we’re holding next week! Got a new blog? Want to grow it to mammoth… |
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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the biggest changes in the long history of content creation is taking… |
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What Does it Take to Write a Billion-Dollar Marketing Story? In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master copywriter to attract hundreds of… |
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How to be a World-Changing Writer As a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we won’t go there today).… |
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WordPress Hosting That Means Business Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting”… |
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How to Get Your Blog Back On Track Let’s talk about your blog. I know. It’s a painful topic for many of you. You don’t know what to write, you don’t feel confident about what you DO write, and frankly, you’d rather not be blogging at all. It’s… |
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The New Style of Writing for the Net (Are You Up with the Play?) By Mary Jaksch, Chief Editor of Write to Done If you want to improve your writing, where do you look for inspiration? I mean, would you use Shakespeare as your guide? Or Hemingway? Or other famous authors? I hope not.… |
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The Truth About Making Money While You Sleep Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down… |
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7 Instructive Content Marketing Links This week on The Lede … Are Content Publishers Waking Up from Their App Dreams Nightmares? An Email Marketing Autoresponder Schedule that Sells 3 Quick Tips To Conquering Your Fear of Public Speaking Does Your Domain Say “Trust Me?” Why… |
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Updates to the Facebook Timeline Cover — Have You Fixed Your Page? As you may know, the one thing inevitable in social media is change. On April 26, 2012 — not even a full month after launching the new timeline layout for Facebook Pages — Facebook changed the size of the profile… |
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How to Attract an Audience by Integrating Content, Social, and Search Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful… |
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How an Editor Hammered Me and My Guest Post into Shape A guest post by PJ Reece of PjReece.ca “Wow! This looks awesome, PJ.” That’s Mary Jaksch getting all excited in a March 11 email. I had sent her my newly hatched eBook called STORY STRUCTURE TO DIE FOR. Mary continues: “Do… |
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Do Not Delete Comment Spam. Mark Spam as Spam. Is comment spam one of the things that gets you down? Are you taking it personally? Are you confused by comment spam and how to handle it? I’ve been speaking at a variety of meetups lately on web publishing, blogging,… |
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10 Ways Specificity Helps You Build a Profitable Audience If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networking and the growing number of mobile users surfing the web on… |
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Freelance Writing Jobs for May 9, 2012 Freelance Writing Jobs Content Writing Food Writer (LA) Fashion/Entertainment Writer (LA/Some Remote) Social Media Content Writer (Telecommute) Blogging Jobs Financial Ghost Blogger (Work from Home) Beauty & Style Blogger (Anywhere) Event Bloggers (Bronx) Entertainment Blogger (NY) Relationship Blogger (Remote) Copywriting… |
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20 Mistakes that Will Undermine Your Call to Action and Cost You Sales Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing plans experience a boatload more leads than businesses that don’t. You’ve bought into it.… |
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WordCamp San Francisco August 4, 2012 WordCamp San Francisco 2012 is set for August 4 this year at the Mission Bay Conference Center. A developer hack day is scheduled for August 5th, and a survey looking for the best WordCamp speakers is open for recommendations. I… |
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The Rise of the Mommy Blogger [INFOGRAPHIC] The mommy blogger has been around for several years now, but did you know the army of chatty, tech-savvy mothers was this large — and monied? 14% of all American mothers with at least one child in their household blog… |
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Freelance Writing Jobs for May 8, 2012 Hi, everyone! I hope you all had a productive Monday. I am starting early today, so I guess this week is turning out to be a good one for me. Here are your freelance writing jobs. Good luck! Freelance Writing… |
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How to Craft an Offer That Can’t Be Refused A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the… |
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Tumblr Does Its Own Curating With New Storyboard Project Aiming to help curate the site’s vast array of content, Tumblr has launched a new initiative called Storyboard, billed as “tales from behind the dashboard.” The micro-blogging platform and social networking website will be posting regular features from those within… |
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3 Ways to Fix Your Broken Marketing We get to see a lot of marketing in the world, both good and bad. When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some… |
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The Workflow Network is a collection of Websites, services, and communities built to Empower, Inform, and Connect Creative Professionals. The websites in the Network cover a broad range of topics, services, and functions for creative professionals of many disciplines.