“Hello. My name is Cori and I’m a social media addict. “Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to.” I was reading a…

If you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or…

Community. Sharing. Social. These unfortunates are just three of the buzz words that have been ruthlessly stripped of all meaning by the internet.…

It’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than…

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes…

We all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there…

A guest post by Sean Platt of GhostWriterDad.com. Not having a website or blog to call their own is one of the biggest mistakes a modern writer can make. It’s shocking how many writers make it anyway. Perhaps it’s the…

For several years now, you’ve been given advice from probloggers (and not-so-probloggers) that just wasn’t very good advice at all. The advice made sense. The analogies were understandable. But the theory was wrong. I know, because I dished out that…

This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for…

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins…

What can a well-run shoe store teach you about your own online business? Well, everything. If you’ve ever bought anything from the mega online shoe store Zappos, or if you’ve so much as heard them mentioned, the word that comes…

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build the business? “Content is king”…

In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.…

It’s time to teach that old dog some new tricks. That old dog I’m referring to is social media. Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great. But I’m telling you — there’s more to…

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Quipol Quick Pitch: Quipol is…

Do you plan to write a book at some point in the future? Writing a book is a big challenge. But there is another hurdle at the end: you have to launch your book. Danny Iny of  Firepole Marketing came…

Freelance writers make lots of mistakes, especially when they’re starting out online. Mistakes are useful. They’re fertilizer for entrepreneurial growth. They keep you learning and moving forward. However, if you fail to make the right mistakes — and to learn…

Years ago, I started this blog with a pretty big mission in mind: to help you succeed. I wanted to tell you things you didn’t know. I wanted to point you in better directions. I wanted to share lessons I’d…

This week on The Lede … Seth Godin’s simple cure for writer’s block. Why David Ogilvy called himself a lousy copywriter. A case study in the power of the blog. 10 ways to use Pinterest for your business. If you…

I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger. DJ Waldow joins me and Sonia Simone to discuss: The best way to build an email…

If your memories of high school involve wedgies, broken hearts, and getting stuffed into your locker, you probably love Glee. The musical comedy TV show — Ryan Murphy’s smash hit about the nerds, misfits, and social outcasts of McKinley High…

Good morning, everyone! I hope you all had a good night’s rest and are ready to take on Hump Day. Here’s something to inspire you if you feel a little lacking in the knowledge department today. “Imagination is more important…

So how about that new Facebook Timeline? Love it? Hate it? Either way it’s here to stay (until it isn’t). As always, Facebook loves to change things up and people love to kvetch about it. You can always use new…

Reading this post made us smarter, richer, more fascinating, and an average of 3 inches taller. Let’s say you place a photo of a client on your landing page. Just the photo. No client name. No title, or business name.…

After an explosive 2011, Tumblr is rolling full steam into the new year with impressive numbers that highlight the microblogging platform’s continue growth: 15 billion monthly pageviews and 120 million monthly unique visitors. Tumblr CEO David Karp revealed the statistics…

Time for a quick pop quiz … What percentage of online shoppers are from the United States? Better yet, what percentage of online shoppers speak English? 90%? 80%? Surely at least 75%, right? Nope. This might shock you, but according…

Almost everything you wanted to know about content marketing in one post. How to thrive in difficult times. How to create a social media calendar. A powerful content marketing plan you can put to use. Several more smart bits of…

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing,…

Let’s quickly review: Email marketing works. In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it…

The landscape of search and search engine marketing change rapidly. To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help. Search Marketing Expo is a conference that offers…

Hello, everyone! I hope you all slept well last night. I think I had a little too much Italian food for dinner. Nightmares kept me up! I am looking forward to a good day, though, and I wish you the…