Hear that, content marketers? That is the sound of inevitability. It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo. Goodbye…

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.…

Our Thanksgiving Sale is coming to an end today at 5:00 pm Pacific time. You can save two ways by using the promo code THANKS at checkout. Save $70 off our Premise landing pages for WordPress when you choose…

This sale is over. Thanks to everyone! If you’ve been around Copyblogger for a while, you know we rarely offer discounts on our products. Competing on price is not something we find very smart or appealing. Better to just make…

You may have noticed we did a major design overhaul of Copyblogger a few weeks ago. If you haven’t stopped by the site lately, come on over and take a look. In keeping with tradition, I like to release a…

Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms…

In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The…

On the evening of May 1, 2011, two Black Hawk helicopters loaded with 23 Navy SEALs, a translator, and a dog named Cairo approached a residential compound outside Abbottabad, Pakistan. Minutes later, one of the helicopters landed outside the target…

The man. The myth. The legend. All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin. A lot has changed since Seth pioneered effective email marketing…

Image courtesy of Brian Nieman and adopted by the Library of Congress for their 9/11/01 exhibition. Tweet CommentsAgreed, God bless America by laili nordinWell said, especially when few or no words are necessary. by Jay SchwartzNicely put. This is the…

We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know. We share additional content related to copywriting, content, social media, SEO,…

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug…

I took a serious break from speaking after last year’s SXSW, because we’ve got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch…

Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers. But it’s not necessarily true. Go out and be “real” when you’re…

It’s the debate that never ends… Do those long copy sales pages actually work? Do people really read that much these days? And, more importantly, do they actually buy from them? The answer: They not only work, they often work…

As we’ve said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you’re being introduced to new people with every…

Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a completely new site concept. How can…

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Google has a secret algorithm for ranking some web pages ahead of others. Facebook has that killer network effect — the more people use it, the more people use it (see previously: the fax machine). Amazon has selection, ease of…

We like to say that landing pages turn traffic into money. Now, thanks to the affiliate program for our Premise Landing Page System for WordPress, that pithy saying is more literal than ever. Our initial user base is already into…

Did you know there’s a Copyblogger Facebook page now? We’ve got some interesting plans for it, so if you enjoy what we do here at Copyblogger, we’d appreciate it if you gave us a “like.” What’s in it for you?…

Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients. That said, all of us are far too…

When it’s time to get a payoff from all your content marketing efforts, you send people to a landing page to take some form of action. If you’re relying on pay per click or banner advertising, landing pages are what…

What’s the driving force behind effective online marketing? Is it self-centered promotional messages? Manipulation? A secret hard-sell method that social media won’t reject? Nope. So what is it? According to bestselling author, entrepreneur, and Apple’s former Chief Evangelist Guy Kawasaki,…

We tell you the importance of tight editing all the time. We tell you lean writing is powerful and effective. We tell you it just plain works better. Except when it doesn’t. Consider these common terms: An “ATM machine” is…

Recently, over at our new Copyblogger Facebook page, I asked a question: What’s your biggest challenge when creating compelling online content? I didn’t treat it as a poll with various challenges. I wanted pure unfiltered responses. And the number one…

A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig’s List personals. It can be a sales page, an email opt-in page, a video landing page,…

Everyone’s creating all this online content, but does it matter? More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels? Well, if you’re doing it right, your content is highly effective…

Yep, it’s time to put on the big boy pants … Copyblogger is five years old today. A lot has happened in those quick five years, but as with any 5-year-old, we’re just getting started. Most of all, we want…

If you’d like to figure out exactly how to start reaping the benefits of more traffic, better search rankings, and the free social media word-of-mouth that blogging brings, consider taking the fast track with Blogging Success Summit 2011. And you…