Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting”…

Advertising legend David Ogilvy hated the word “creative” in the context of the work his firm did for clients. In Confessions of an Advertising Man he wrote, “I tell new recruits that I will not allow them to use the…

I love movies. In fact, movies are what led me into copywriting and eventually to building a successful software company. Better explain that one, huh? Back in 1997 when I bolted from the big law firm and moved down to…

What if you’ve got something going for you so remarkable that it virtually guarantees your success? What if you’re just not seeing it? Every business needs a remarkable benefit (or USP) in order to stand out from the competition. Identify…

People in the blogging and online marketing world know Darren Rowse from Problogger. Many, however, don’t realize that Problogger is an industry sideline where Darren shares what he learns from his primary business, which is the multimillion dollar web venture…

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.…

If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in. On the other hand, you’ve probably noticed that if you spend all…

Embed this Copyblogger Shareable on your own site, just copy and paste the code below into your blog post or web page … Like this graphic? Get the basics of online marketing delivered in a free 20-part course from Copyblogger.…

There’s a lot of online marketing advice floating around out there. One way to determine if it’s any good is to hold it up to the tested wisdom from the greats of the past. Enjoy (and use) this slightly new…

Yes, social networking sites are entertaining, powerful, and endlessly absorbing. Yes, they can (and should) be put to good use for your content marketing goals. But serious content, polished and published on your own domain? That’s where things can, and…

In Ogilvy on Advertising, David Ogilvy famously wrote: The consumer is not a moron, she is your wife. When it comes to social media marketing, the “user” is not a moron, she’s your mom. Your mom wants valuable content, not…

We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable). On the other hand, making some grammatical errors just makes you…

There are a few businesses out there that are making smart use of traditional advertising … and a whole lot of businesses throwing their budgets away. Maybe your agency is smart enough, cares enough about spending your money wisely, and…

When anyone wants to quickly and easily create, test, and optimize landing pages with WordPress, our Premise software is the way to go. No doubt. And the one-time fee, bundled optimization education, copywriting advice (from within WordPress), and included custom…

I’d like to invite you to sign-up for my new multimedia email newsletter, Entreproducer. I’ll be writing there weekly about the business of independent new media content, and why every smart startup is a digital media company. It’s been over…

Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content. And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a…

Hear that, content marketers? That is the sound of inevitability. It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo. Goodbye…

Our Thanksgiving Sale is coming to an end today at 5:00 pm Pacific time. You can save two ways by using the promo code THANKS at checkout. Save $70 off our Premise landing pages for WordPress when you choose…

This sale is over. Thanks to everyone! If you’ve been around Copyblogger for a while, you know we rarely offer discounts on our products. Competing on price is not something we find very smart or appealing. Better to just make…

You may have noticed we did a major design overhaul of Copyblogger a few weeks ago. If you haven’t stopped by the site lately, come on over and take a look. In keeping with tradition, I like to release a…

Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms…

In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The…

On the evening of May 1, 2011, two Black Hawk helicopters loaded with 23 Navy SEALs, a translator, and a dog named Cairo approached a residential compound outside Abbottabad, Pakistan. Minutes later, one of the helicopters landed outside the target…

The man. The myth. The legend. All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin. A lot has changed since Seth pioneered effective email marketing…

Image courtesy of Brian Nieman and adopted by the Library of Congress for their 9/11/01 exhibition. Tweet CommentsAgreed, God bless America by laili nordinWell said, especially when few or no words are necessary. by Jay SchwartzNicely put. This is the…

We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know. We share additional content related to copywriting, content, social media, SEO,…

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug…

I took a serious break from speaking after last year’s SXSW, because we’ve got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch…

Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers. But it’s not necessarily true. Go out and be “real” when you’re…

It’s the debate that never ends… Do those long copy sales pages actually work? Do people really read that much these days? And, more importantly, do they actually buy from them? The answer: They not only work, they often work…

As we’ve said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you’re being introduced to new people with every…