You’re a hardworking copywriter who would like to get more clients. You meet a prospect — let’s call him Steve — at a networking event. You get along pretty well, spending twenty minutes chatting about work, succulent plants, and the…

Congratulations, you have a hot writing assignment! Maybe it’s a proposal that could make your company’s fortune. Maybe it’s your first professional writing gig. It could even be a guest post for Copyblogger. The stakes are high . . .…

“Have nothing in your house that you do not know to be useful, or believe to be beautiful” ~William Morris, poet and designer Imagine the household you would have if you got rid of every item that was neither useful…