Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow…

Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take that specific action. But, it seems like social media marketers have either…

One of the most engaging features of the blogging platform is the commenting system. Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves. Comments are a classic form of…

Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog. When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,”…