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Here’s Hard Data for Headlines that Spread on Twitter
- Monday, 30 Nov 2009, 07:06 UTC (30 November 2009)
- By: Dan Zarrella, Copyblogger
Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.
When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can spread your post to hundreds or thousands of their followers.
As a marketer, I, of course, see this as an opportunity for optimization. When I see a powerful tool, my first impulse is to figure out how to make it even more powerful.

When you click that button, Tweetmeme grabs the title of the page it’s on, shortens the URL, and combines the two into a autofilled tweet for posting. Thus, the title of your post becomes the tweet that is shared with a potentially huge number of Twitter users.
If the importance of…

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