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	<title>Workflow: Writing&#187; Dave Navarro</title>
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	<link>http://workflowWriting.com</link>
	<description>The Information Writers Need, Where They Can Find It</description>
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		<title>Want People To Read Your Sales Page? Make It Scannable</title>
		<link>http://workflowWriting.com/63490/want-people-to-read-your-sales-page-make-it-scannable.php</link>
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		<pubDate>Tue, 28 Sep 2010 14:10:00 +0000</pubDate>
		<dc:creator>Dave Navarro</dc:creator>
				<category><![CDATA[Online Writing & Blogging]]></category>

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		<description><![CDATA[There are two types of sales page readers: those who faithfully read every word, and those who skim until they get to the end. 
Since you want to sell to both of these groups, you have to know exactly how&#8230;]]></description>
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		<title>How to Build Credibility with Your Sales Copy</title>
		<link>http://workflowWriting.com/60540/how-to-build-credibility-with-your-sales-copy.php</link>
		<comments>http://workflowWriting.com/60540/how-to-build-credibility-with-your-sales-copy.php#comments</comments>
		<pubDate>Tue, 14 Sep 2010 14:00:00 +0000</pubDate>
		<dc:creator>Dave Navarro</dc:creator>
				<category><![CDATA[Online Writing & Blogging]]></category>

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		<description><![CDATA[When visitors are making a decision about whether or not to buy, their &#8220;shields are up.&#8221; 
They&#8217;re watching carefully for any sign you might be a jerk, a crook, or just not able to deliver on your promises. 
They need&#8230;]]></description>
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		<title>The 10 Essential Ingredients of Successful Sales Pages</title>
		<link>http://workflowWriting.com/57347/the-10-essential-ingredients-of-successful-sales-pages.php</link>
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		<pubDate>Wed, 01 Sep 2010 14:12:09 +0000</pubDate>
		<dc:creator>Dave Navarro</dc:creator>
				<category><![CDATA[Online Writing & Blogging]]></category>

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		<description><![CDATA[When you see dozens of copywriting formulas promising &#8220;the perfect sales page,&#8221; how do you know which ones to trust? 
 After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a&#8230;]]></description>
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		<title>How To Write Eye-Catching Headlines that Transform Browsers into Buyers</title>
		<link>http://workflowWriting.com/55720/how-to-write-eye-catching-headlines-that-transform-browsers-into-buyers.php</link>
		<comments>http://workflowWriting.com/55720/how-to-write-eye-catching-headlines-that-transform-browsers-into-buyers.php#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:15:51 +0000</pubDate>
		<dc:creator>Dave Navarro</dc:creator>
				<category><![CDATA[Online Writing & Blogging]]></category>

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		<description><![CDATA[In order to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that &#8220;Add to Cart&#8221; button without a second thought, you need to master the &#8220;headline reading psychology&#8221; of&#8230;]]></description>
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		<title>Four Sales Page Elements That Get People To Buy Now</title>
		<link>http://workflowWriting.com/53768/four-sales-page-elements-that-get-people-to-buy-now.php</link>
		<comments>http://workflowWriting.com/53768/four-sales-page-elements-that-get-people-to-buy-now.php#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:12:01 +0000</pubDate>
		<dc:creator>Dave Navarro</dc:creator>
				<category><![CDATA[Online Writing & Blogging]]></category>

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		<description><![CDATA[When your sales page isn&#8217;t converting the way you need it to, it doesn&#8217;t just hurt your bottom line &#8211; it can cripple your confidence as a writer and make you doubt your future as a marketer.
On top of&#8230;]]></description>
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		<title>Five “Old School” Tactics That Can Ruin Your Sales Page</title>
		<link>http://workflowWriting.com/16802/five-%e2%80%9cold-school%e2%80%9d-tactics-that-can-ruin-your-sales-page.php</link>
		<comments>http://workflowWriting.com/16802/five-%e2%80%9cold-school%e2%80%9d-tactics-that-can-ruin-your-sales-page.php#comments</comments>
		<pubDate>Wed, 17 Feb 2010 14:05:27 +0000</pubDate>
		<dc:creator>Dave Navarro</dc:creator>
				<category><![CDATA[Online Writing & Blogging]]></category>

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		<description><![CDATA[Do you despise long sales letters, yellow highlighters and blood-red, hype-laden headlines?  
These tried and true copywriting tactics are proven winners at converting &#8220;cold&#8221; traffic into paying customers &#8211; and $10,000-a-page copywriters use them without hesitation because they appeal to&#8230;]]></description>
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