“The brain is a wonderful organ. It starts the moment you get up and doesn’t stop until you get into the office.” ~ Robert Frost It’s a myth that only highly intelligent people are creative. In fact, research shows that…

Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of? Dean: It’s the opposite of “online.” Blogger: (confused silence) Dean: You know. Offline. Not on the internet. The…

Did you ever wonder why some blogs attract tons of readers and others don’t? Of course you’ve wondered. We all have. Because if you’re reading this blog, you almost certainly have a blog of your own. You think it’s great,…

You didn’t used to see many guarantees for online services and digital products. But today’s new generation of bloggers and entrepreneurs have discovered that this age-old offline technique can be one of the most powerful routes to more sales. They…

The idea of advertising a blog on TV is just plain crazy. Right? Well, it used to be. But with the introduction of Google TV, that crazy idea isn’t so crazy anymore. Google TV is part of Google AdWords, and…

Do you sound smarter when you use big words? According to a study published in Applied Cognitive Psychology , the answer is no. In fact, complex writing makes you sound small-minded. Just consider the title of the study: Consequences of …

There are two kinds of people on the Internet: the greedy and the generous. The greedy want you to pay for everything. Every link is an affiliate link. Every recommendation has a profit motive. The really good content is locked…

If you’re like many bloggers, you have (or you’re thinking of developing) products and services to sell to your readers. Your instinct might be to write the sort of hard sell copy you’ve seen so much of, because you will…

Brainstorming is one of the most powerful creative techniques ever devised. When used properly, it can produce more and better ideas than any other process. It’s based on the concept that two heads (or three, or four, or more) are…

Ever heard of Charley Hill? He seemed like an average, ordinary guy. He lived in a mid-sized town with his wife, two children, and a dog. He went to church on Sunday, coached Little League, and drove a pickup truck.…