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Back in March I'm going to be in London starting today (!!) and going until March 1. Have a lovely week, and I'll be back soon! This is an excerpt only. Visit my website for the full story!… |
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Prequalifying Prospects Not everyone is the right fit for your business. It's important to make sure the people you're talking to--whether you're cold calling or networking or sending a postcard campaign--are the right people. Here are the questions I ask when trying… |
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Prequalifying Prospects Not everyone is the right fit for your business. It's important to make sure the people you're talking to--whether you're cold calling or networking or sending a postcard campaign--are the right people. Here are the questions I ask when trying… |
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Lessons I Wished I’d Learned Sooner I saw an interesting post on the Urban Muse about those lessons you wish you could have told your younger self, back when you were just starting out as a freelancer. I have a lot of things I wish I… |
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Should You Friend Your Clients on Facebook? I have this come up every so often. Several of my clients use Facebook for business networking. Naturally, they want to network with me. I use Facebook to keep up with my friends—so my Facebook profile is geared toward that.… |
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Building Relationships, Building Business So I was talking to a business consultant the other day, and he was talking about the importance of building a relationship BEFORE you ask for business. According to him, timing is everything--and in an ideal world, people would come… |
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When It’s Not About Them I remember reading some reviews of resume writing services at one point as I got my own resume-writing business going. One person was describing their experiences with some resume writing firms something like this (and I'm completely paraphrasing here): "I… |
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Freelancers vs. Salaried Employees I've been getting a lot of inquiries lately from people who seem to expect the same thing from a freelance writer as they would from a salaried writer. While there are some similarities between me and the copywriter in the… |
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On Giving Unsolicited Advice I recently was approached by a potential client who wanted a landing page for a website. Sounded straightforward--until I got to the end of his request. He planned to use the page on numerous websites that are optimized for different… |
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Finding Your Ideal Partner One of my goals for February is to broaden my network of partner companies--web designers, graphic designers, and other professionals who work with clients who need regular work. I've done this in the past and for the most part it's… |
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When Your Pitch Doesn’t Line Up I was at a networking event last week, and I met a guy there who ran an outsourcing firm with connections in India. We struck up a conversation, and he asked me what I do. I told him I was… |
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Staying in Front of Clients I read somewhere that it takes about seven impressions for someone to make a decision to hire you. That's seven times you have to show up in front of them, whether it's in person, online or through the mail. Of… |
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Back to Blogging So I've been missing in action for a bit. There's a good reason: in the past month I've moved to Brooklyn and set up a brand new office--there's a picture of it here. In addition to managing a regular work… |
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On Being The Freelancer Your Client Calls in an Emergency I have a very good friend who works for a company that hires freelancers. We often have conversations about what life is like on the other side. I love hearing her insight on what it's like to work as a… |
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On Being Freelance–and Not Full Time. This is an excerpt only. Visit my website for the full story!… |
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On Being Freelance–and Not Full Time. This is an excerpt only. Visit my website for the full story!… |
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Myths And Facts About Marketing I received a fascinating response to an old post the other day. Go ahead and read it. Then come back. So I've been meaning to write a response to this for a while, but each response turned into a lengthy… |
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The Slow-Ball Client…And What You Can Do Recently I've been thinking a lot about clients who take their time on revisions--slowing you down when it comes to invoicing for your remaining payment. I find this very frustrating, and lately it's led to a few cash flow problems--not… |
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My Writerly Limits Lori Widmer over at Words on the Page had an interesting post a while back on "writerly limits." Her post was about advertising on your blog, and what you will and won't accept--but this post got me thinking about other… |
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Why Nano Could Be Good for Your Business I've participated in NaNoWriMo every year. For those who don't know, the odd almost-acronym stands for "National Novel Writing Month," and it's an event in November where you're encouraged to try to write a 50,000-word novel in 30 days. I've… |
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When Your Client Changes the Copy I'm sure this has happened to you: you write up a perfect home page for a client. The project is finished and everyone is happy. Weeks later, you decide to link to it for your online portfolio. When you go… |
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My Writerly Limits Lori Widmer over at Words on the Page had an interesting post a while back on "writerly limits." Her post was about advertising on your blog, and what you will and won't accept--but this post got me thinking about other… |
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Who Are Your Markets? I know a lot has been said about niche marketing. For some people, it's really easy to specialize. For others, specialization is a difficult beast. Personally, I'm a generalist at heart--but I really like to think of myself as more… |
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Advice Can Take You Only So Far. I've been reading a lot lately about what works and what doesn't in sales and marketing. And I've been getting a lot of contradictory advice. One book says joining your local Chamber of Commerce is critical. Another says Chambers of… |
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Now Leaving the Comfort Zone I started a cold calling campaign today. This is completely out of character for me. I'm strictly a sales-by-the-written-word kind of gal. I can cold-email til the sun goes down, til my fingertips are bloody stumps. But actually talking to… |
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Kidnapped by Wolves Howling, hunting, eating with my teeth--it's what I've been up to these past two weeks. Actually, I've just been really busy with client work, but things are slowing down. I should be able to get back to a regular posting… |
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My Thoughts on Content Mills–and Getting Paid What You’re Worth I've been seeing a lot of posts on blogs I read regularly regarding content mills. Over at Writer's Weekly, there's a big expose on Demand Studios, a content mill that owns and supplies content to eHow and some other content… |
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On Knowing When to Say No I had an inquiry recently from an SEO company. I work with several SEO companies already and know the drill, and I felt very confident with this one. The client seemed excited about me and thrilled to get me to… |
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On Timing I noticed a comment in my last post about defending your prices that got me thinking. My colleague Mike Chen recounted this story: I had one guy who asked for a quote on a Sunday, I reviewed his stuff on… |
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Defending Your Prices Recently I had a client request a quote for a small project--a landing page for a new website. I quoted a price based on my pricing parameters, and the response I got was this: "this seems awfully high for such… |
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The Workflow Network is a collection of Websites, services, and communities built to Empower, Inform, and Connect Creative Professionals. The websites in the Network cover a broad range of topics, services, and functions for creative professionals of many disciplines.