Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with them — word-by-word — so you can…

Raise your hand if this sounds familiar … You meet someone and they say all the right things. They’re full of compliments and accolades. Except, something bugs you about them. Their words don’t quite match their actions. They can be…

There are a lot of minimalist blogs cropping up these days. They’re bare, spare, and airy. I’m all for zen. I love clean web design with plenty of white space. But one no-color, minimalist design can start to look pretty…

Less than an hour from where I live in Pennsylvania — if you point your car in the right direction — you see road signs that warn you to beware of horse and buggy carriages using the road. The Amish…

During his career he was loved, hated, admired, dissed, fought over … but never ignored. His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y … Picasso. Anybody with…

We made the buttons on the screen look so good you’ll want to lick them. ~ Steve Jobs You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you. But what if…

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home…

Out of the primordial soup — back in the early 1990s they came. They weren’t pretty. They weren’t compelling. They’re repulsive to look at today. But we bought them — lots of them. They were the first ebooks. Remember Times…

You’d better sit down. I want to tell you something, and you’re not going to like it. Your dreary blog is putting me to sleep. I just visited your site, gave it the requisite three seconds of my attention, and…

Composition is a discipline; it forces us to think. If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do. But, if you want to communicate with another thinking human being, get in…

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client. There are the clients who want their website to appeal to everyone — no matter if that means making the design…

You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working. You aren’t being noticed by the one you love. Your ideal customer isn’t giving you…

I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home. She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a…

A few weeks ago I saw this tweet from Johnny B. Truant: If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers. Johnny made me…

Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing…

Google likes to play a little game with those of us who do business online. The game is called “change all the rules and see who survives.” It’s often a fun and rewarding game for Google users, but it can…

Gather round, everyone. It’s time to have “The Talk.” You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics. Because…

Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry. What can you do? You could turn to your accountant for money-saving schemes, or hire a lawyer to re-structure your business.…

This one will probably get me into trouble. I’ve worked as a graphic designer for over two decades and I’m not supposed to say this stuff. After all, it’s my job to make miracles. To wave my magic design wand…

Content is king, but if the king looks like a toad, no one will know he’s royalty. On the one hand, your blog theme might be drop-dead gorgeous. But if your writing isn’t compelling, readers won’t stick around to read…

I just returned from a Bobby McFerrin concert, and now I know how to run my new business. No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that. You see, I’m a little nervous.…